Tuesday, November 22, 2011

Nigeria Music Conquers Africa: Eyes The World


The first tweet, posted at 3:17 am on June 9 by Nigerian Musician D’banj of Mo’ Hits records, reads, “Thanks for ur love and prayers always. Now we can hear IDJA from the world’s finest Stars. Thanks again its Naija.”

Same day, at 3:22 am, Don Jazzy, Mo’ Hits CEO, tweeted, “Just like yesterday myself and my brother did Tongolo, 7yrs later Mo’ Hits signs with Good Music. Best birthday gift ever, God thank u.”

Two tweets, simple ones, at par with what is obtainable in the micro-messaging site twitter, but the fact that it came from D’Banj, one of Nigeria’s biggest artist and his producer cum record label owner, coupled with a lot of speculations about the groups rising profile in the United States, made it of import to entertainment industry buffs. In a very short while, that singular tweet had social media abuzz, with many airing their disbelief that the tweet was anywhere close to being real, others said it was nothing short of a prank -- a tasteless one at that. However, as the hours passed and more speculations flowed across Nigeria’s impressive social media community, and other African countries got into the debate, a clear-cut fact began to emerge: Don Jazzy and D’ Banj have actually been signed on to G.O.O.D Music, a record label owned by American recording artist Kanye West.

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