Nick
Blazquez, President, Diageo Africa, outlined the importance of the Awards:
“Business
interest in Africa has clearly accelerated as the world focuses on the
continent’s impressive growth prospects. As a company that operates right
across Africa, we at Diageo understand the increasingly important role business
journalism has in creating the right environment to operate successfully and to
attract long-term investment. As I look back over the development of these
Awards, I recognise a sizeable shift in the standards of business journalism
and the increased efforts of the media both inside and outside of Africa to
promote trade and enterprise on the continent. I take great pride that Diageo
can celebrate these achievements and look forward to another year of
outstanding contribution.”
As
the Diageo Africa Business Reporting Awards approach their tenth anniversary,
Diageo is continually thinking about ways to evolve the Awards’ relevance,
impact and reach. Diageo hopes to build on the success of previous years,
welcoming entries from all media platforms and from all over Africa and beyond.
This year, the New Media category has been removed as a separate category to
reflect the ubiquity of multimedia use in modern news-telling. Submissions of
pieces using new media are now encouraged across the board: all media,
including blogs and other online material are eligible in every category.
The awards ceremony
will be held on Thursday, 28 June 2012 in central London. The closing date for
entry is Friday, 23 March, 2012. Entries can be submitted online at:
ww.diageoafricabusinessreportingawards.com. There is no entry fee.
The
Categories
1. Best Information and
Communication Technology (ICT) feature
A feature or series of related
features delivered on any media platform (print, broadcast, online) that
examines any aspect of the ICT sector in a thoughtful and engaging way.
2. Best Finance feature
A feature or series of related
features delivered on any media platform (print, broadcast, online) that
examines any aspect of the finance/banking sector in a thoughtful and engaging
way.
3. Best Infrastructure feature
A feature or series of related
features delivered on any media platform (print, broadcast, online) that
examines any aspect of infrastructure (physical or otherwise) in a thoughtful
and engaging way. Features addressing issues of energy and transport can enter
this category.
4. Best Agribusiness / Environment
feature
A feature or series of related
features delivered on any media platform (print, broadcast, online) that
examines any aspect of agribusiness or environmental issues in a thoughtful and
engaging way.
5. Best Tourism feature
A feature or series of related
features delivered on any media platform (print, broadcast, online) that
examines any aspect of the tourism industry in a thoughtful and engaging way.
6. Best Business News story
A news story or series of related
stories delivered on any media platform (print, broadcast, online) that:
· Addresses a breaking news story
from the time period of the awards
· Answers all basic questions in a clear and balanced fashion
· Demonstrates journalistic flair –
a style that is engaging, thought-provoking and
accessible to its audience
7. Best Business feature
A feature or series of related
features delivered on any media platform (print, broadcast, online) that:
· Examines business or the economy
in an African context
· Provides useful and relevant
background material for readers
· Provides the bigger picture and
importance to Africa, as well as specific issues it might be addressing
· Brings the business and economy
to life through examples and use of language, while answering the serious
questions
8. Best Newcomer
A portfolio of three features
(can be across different platforms) by a journalist who has been working as a
reporter for less than five years. Proof of first date of accreditation will be
required.
9. Media of the Year
A print publication, broadcast
programme/channel, website or blog that is a comprehensive resource for its
audience providing sustained coverage of Africa’s business and economic news,
issues and analysis (sector-specific or otherwise).
10. Journalist of the Year
A portfolio of three features (on
any one or a mixture of media platforms) of no more than 5,000 words or 1 hour
each. Submitted pieces can cover different topics, industries or people, or be
part of a series of reportage. Judges
will be looking for features that reflect journalistic
integrity and ethics and a true commitment to reporting that does not
sensationalise stories or individuals.
For
more information, visit www.diageoafricabusinessreportingawards.com or contact:
Alexandra
Reza, Awards Secretary, areza@africapractice.com, +44 (0) 207 087 3788
Ciara
O’Keeffe, Corporate Relations, Diageo Africa, Ciara.OKeeffe@diageo.com, +44 208
978 2876
About
Diageo plc and Diageo Africa
Diageo
is the world's leading premium drinks business with an outstanding collection
of beverage alcohol brands across spirits, wines, and beer categories. Diageo
is a global company, trading in more than 180 countries around the world. The
company is listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE).
Diageo
Africa is primarily a beer and spirits company whose brands are sold in more
than 40 countries in Africa. Diageo has a long established presence in Africa
with the first recorded exports of Guinness to Sierra Leone in 1827. Guinness
is a truly pan-regional premium beer brand brewed in over 20 countries
throughout the continent and is exported to many others. Diageo’s businesses
also produce and sell a range of local beer brands including Tusker, Senator Keg,
Premium Serengeti Lager, Meta, Harp and Bell. Diageo is also the leading
premium spirits company in Africa, and its great brands include Johnnie Walker
Scotch Whisky, Smirnoff vodka, Baileys and Gilbeys gin.
Diageo
Africa employs over 5,000 people accounting for one in four of Diageo’s
workforce worldwide. In some key markets it has built its own in-market
businesses with distribution access to trade channels, some of which have
listings on local stock exchanges. In other markets, it will look to partner
with a local business, through licensing brands or through third party
distribution. All of these companies have active community investment
programmes, covering initiatives in water, farming and rural value chains,
health, education and other areas of value to the communities in which they
operate across Africa.
Diageo
has recently published its report on its business approach in Africa. You can
download it at http://www.diageo.com/en-row/CSR/Pages/resource.aspx?resourceid=1078