In the last decade, since the Plantation Boys and Remedies before them began a revival of Nigerian music’s fortunes, Naija music has eclipsed Africa and is presently showing the world that Africa has got some groove. With YouTube views in the millions, brands such as P square, D’banj and Flavour have become household names and veritable representatives of Nigerian popular culture.
If music is the expression of a nation’s popular culture, whether adopted or not, one would expect the visuals that go with it to reflect that culture as well as the people that embody it, however, in Nigeria, this expectation doesn’t hold.
Close your eyes and call to mind popular Nigerian music videos of the moment. If you were true to yourself, you’d admit that these videos are very unfair to the Nigerian woman. Video after video, American copycat artiste name after another, all we see is the depiction of women as playthings, playthings that come with the money, the cars, the dope houses and the choice wines—a property that success acquires.
This disrespect of women jars the nerves and grates like mad. More so because most of the so called Nigerian feminists, ever ready to cuss a Nigerian man out on social media, pretend not to notice this constant demeaning of the sex they purport to represent—I don’t want to believe they are okay with this.